Skip to content

Industries / Hospitality and tourism marketing

Hospitality and tourism marketing examples.

Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.

Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.

Illustrative hospitality and tourism scene
Illustrative industry scene. Not a client project.

Hotels, resorts and destinations

A traveler comparing a stay or experience

Example page opening

Plan your stay around [experience]

Build useful accommodation and experience pages linked to current booking options. Explain location, amenities, packages and group inquiries; measure direct bookings alongside distribution costs.

Illustrative wording. The brief below lets you adapt the audience, market and approved facts.

Information to agree

Property or experience, audience, booking platform, seasonal priorities and available inventory.

What to measure

Review booking contribution after channel fees, cancellations and campaign cost.

Restaurants, venues and attractions

A guest or event planner choosing a visit

Example page opening

Dining, gatherings and experiences with clear booking steps

Keep menus, hours, accessibility information and reservation paths current. Separate everyday dining, private events, weddings and group experiences with relevant offers and inquiry questions.

Illustrative wording. The brief below lets you adapt the audience, market and approved facts.

Information to agree

Visit or event type, party size, date and required services through the operator's booking process.

What to measure

Track fulfilled reservations, qualified event inquiries and booked events separately.

Make this brief your own.

Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.

Your draft

Download the blank brief

How this example should be used.

Authorship and review

Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.

Keep availability, prices, inclusions and cancellation terms accurate. Advertising cannot promise inventory or amenities the operator has not confirmed.

From example to paid project

We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.

Discuss this marketing project

How we work · Return to hospitality and tourism marketing