Industries / Law firm marketing
Law firm marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
Consumer-facing legal practices
A person looking for help with a specific legal matter
Example page opening
Legal services for [practice area] in [jurisdiction]
Separate injury, family, immigration, criminal, employment, estate planning and other actual practices. Explain fit, geography, consultation process and who reviews the inquiry. Use approved fee language without promising outcomes.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
For Stan Consulting: practice areas, jurisdictions, desired matter types and intake process. Do not send case facts.
What to measure
Measure suitable inquiries, attended consultations and retained matters using the firm's approved definitions.
Business and specialist law firms
An executive or adviser evaluating specialist counsel
Example page opening
Counsel for [business need]
Build practice and industry explanations, attorney-approved insight content and a clear introduction path. Support relationship development with useful briefings and events where relevant rather than forcing every buyer into an urgent call.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Practice priorities, client types, jurisdictions and existing business-development responsibilities.
What to measure
Follow qualified introductions, proposals and new matters over the relationship cycle.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Attorneys approve jurisdiction, advertising language and substantive legal statements. Marketing forms must not invite confidential case details or imply representation.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
Discuss this marketing project