Representative Engagement
A luxury streetwear brand operating across the United States, European Union, Israel, and Canada. Meta Ads primary acquisition. Separate creative stacks per market, single source of truth on attribution. Cross-border paid media work connects to the sister team at globalmarketing.agency.
Quick answer
A luxury streetwear brand operating across the United States, European Union, Israel, and Canada. Meta Ads primary acquisition. Separate creative stac
3
Markets running simultaneously, one attribution model, one operator
The commercial situation
The client operates a luxury streetwear brand with distinct seasonal drops and a culturally specific customer base. Four commercial markets were being managed by separate contractors with incompatible attribution methodologies, producing four different views of ROAS for the same spend.
The diagnostic
The Conversion Second Opinion identified the following structural issues in the account and surrounding commercial system:
US contractor used 7-day click/1-day view. EU used last-click platform. Israel used a custom GA attribution. Canada used last-click GA. Aggregate ROAS was uninterpretable.
A single creative stack was being rotated across four markets on autopilot. Cultural resonance was inconsistent. The EU market saw US-anchored creative and underperformed.
An always-on Add-to-Cart retargeting campaign was bidding against a cold purchase campaign for the same audience.
The intervention
Unified attribution to a single platform (Meta, 7-day click/1-day view) as the commercial source of truth, with GA as secondary validation. Creative stacks split per market with culturally specific asset production. Always-on ATC brand layer given audience exclusion of cold purchase audience.
The outcome
Four markets now report on one attribution spine. Cross-market budget reallocation decisions are now defensible within a single decision framework. Market-specific creative lift was measurable within six weeks of split execution.
All client identifying details NDA-protected.
The engagement format
$999 · 72-hour written diagnostic · No retainer structure
Commission the Diagnosis