Industries / Technology and IT marketing
Technology and IT marketing examples.
Two original planning examples. Adapt the wording and buying questions to your business, then download the project brief.
Prepared by Stan Consulting. These illustrate our approach; they are not client results or claims about a particular organization.
MSPs, SaaS and telecom providers
A business buyer evaluating a technical service
Example page opening
[Service] for [business need]
Create service and use-case pages, explain onboarding and prepare useful evaluation content. Distinguish recurring managed services, software trials and telecom procurement rather than sending every visitor to the same demo request.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Buyer type, technical use case, existing product, sales process and implementation constraints.
What to measure
Track suitable evaluations, sales progression and retained accounts; keep trials separate from paid adoption.
Semiconductors, electronics and technical components
An engineer or OEM qualifying a component
Example page opening
Technical components for [application]
Organize application content, approved specifications, evaluation resources and distributor information. Give technical buyers a useful inquiry path and marketing teams a product-launch content plan.
Illustrative wording. The brief below lets you adapt the audience, market and approved facts.
Information to agree
Application, product family, technical review owner, channel model and launch timing.
What to measure
Measure evaluation requests and design-in opportunity progress over the actual development cycle.
Make this brief your own.
Edit the notes below and download a plain-text brief. Nothing entered here is sent to Stan Consulting. Replace the bracketed phrases in the example wording with approved facts before use.
Your draft
How this example should be used.
Authorship and review
Original marketing examples prepared by Stan Consulting. Updated October 4, 2026. They show the proposed work and the information needed to scope it.
Technical specialists approve security, interoperability and performance claims. Marketing work does not certify software, infrastructure or compliance.
From example to paid project
We confirm the audience, deliverables, access, reviewers, fee and timing before starting. The example does not promise a business outcome or include implementation.
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