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Stan Consulting · Service

WordPress Conversion Redesign

Your WordPress site gets traffic. It does not convert. The problem is not your theme - it is the structure, the message hierarchy, and the page flow that no plugin fixes.

Quick answer

Stan Consulting rebuilds WordPress sites around conversion - fixing the theme-driven layout, CTA placement, mobile performance, and message hierarchy problems that are costing the business leads. Every rebuild begins with a $999 Conversion Second Opinion delivered in 72 hours that identifies the specific structural failures worth fixing first.

20+ Years Marketing Experience
Conversion Not Decoration
WordPress Theme-Agnostic Approach
$999 Diagnostic Before Commitment

Six Reasons Your WordPress Site Does Not Convert

Traffic is not the problem. The page they land on is.

No Clear Hierarchy Above the Fold

Visitors arrive and cannot immediately identify what you do, who it is for, and what to do next. The first screen is the only screen that matters.

Generic Theme Layout

Theme designed to look flexible, not to convert. Wide hero image, vague headline, features list. Nothing that makes the reader feel understood.

CTA Buried or Repeated Incorrectly

One CTA at the bottom. Or the same CTA repeated fifteen times with no context. Neither approach works.

Page Speed Destroying Conversions

WordPress with five plugins, three font libraries, and an unoptimised image gallery loading in 6 seconds. Every second costs conversion rate.

Mobile Layout Inherited, Not Designed

Desktop design squeezed onto mobile. Text too small, buttons too close together, forms that require horizontal scrolling.

Messaging Written for the Business, Not the Buyer

Copy describing what the business does. Not what the buyer is looking for. Not what problem it solves. Not why now.

WordPress Conversion Redesign - What Is Included

Scope is determined by the diagnostic. Not every site needs every element rebuilt.

01

Conversion Diagnostic

Page-by-page review of what visitors see, what they do, and where they stop. Heatmap interpretation and analytics review where available.

02

Messaging Hierarchy Rewrite

Above-the-fold copy rewritten to name the problem, establish credibility, and direct to the next step. No fluff. No brand voice padding.

03

Page Structure Rebuild

Section order redesigned for conversion flow: problem identification, solution proof, offer clarity, objection handling, CTA.

04

CTA Architecture

Right CTA in the right place for the right intent. One primary action per page. Supporting micro-conversions where appropriate.

05

Mobile-First Corrections

Mobile layout reviewed independently. Touch targets, font sizing, form usability, and load speed corrections applied.

06

Speed and Technical Fixes

Image compression, plugin audit, render-blocking resource removal. Core Web Vitals corrections where they directly affect conversion.

How a WordPress Conversion Redesign Works

01

Diagnostic

We audit the pages responsible for conversion. Analytics, on-page messaging, page speed, and CTA placement. If you are running paid traffic to your WordPress site, start with the $999 Second Opinion before any rebuild.

02

Rebuild Plan

A written plan mapping what changes, in what order, and why. Not a mood board. Not a wireframe gallery. A prioritized fix list with clear rationale.

03

Build and Deliver

Changes implemented in WordPress. You review. We iterate. No endless revision cycles - decisions are grounded in conversion logic, not preference.

Is This the Right Fit?

This Is For You If:

  • You have a WordPress site with traffic but few leads or sales
  • You are sending paid ad traffic to pages that are not converting
  • You know your current site looks professional but something is off
  • You want structural fixes grounded in conversion logic - not a visual rebrand
  • You have a clear offer and a defined target buyer

No-fit signals:

  • You want a purely cosmetic redesign with a new color scheme
  • Your offer or positioning is still unclear (fix positioning first)
  • You need a full ecommerce build - this is conversion-focused page work
  • You want to replatform away from WordPress entirely
  • You want a one-time audit only - book the $999 Second Opinion instead

WordPress Conversion Redesign - FAQ

A WordPress conversion redesign covers page structure, messaging hierarchy, above-the-fold content, call-to-action placement, form design, and load speed corrections. It is not a visual rebrand - it is a structural rebuild of the pages that should be converting visitors but are not.
We focus on the pages responsible for conversion - typically the homepage, service pages, and any pages receiving paid traffic. A full site rebuild is scoped based on the diagnostic findings, not assumed upfront.
We work within your existing theme when the structure allows it. When the theme itself is causing the conversion problem - through layout constraints, slow load times, or mobile rendering issues - we recommend a theme change as part of the fix.
Most WordPress redesign agencies focus on making a site look different. We focus on making it convert. Every decision is driven by what happens after a visitor lands - not what the designer prefers aesthetically.
No. Any site with inbound traffic - from organic search, referrals, or direct - benefits from better conversion structure. If you are also running paid ads, fixing the landing page is often the highest-return change you can make before increasing ad spend.

Your WordPress site is telling you what's wrong.

$999 one-time - 72-hour delivery - No retainer - 24-hour fixed scope

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