Stan Consulting · DIY tutorials
Step-by-step tutorials sourced from the Marketing Atlas. Free. Run the test yourself. If you cannot resolve it on your own, the Second Opinion (scoped after intake) reads the structural pattern in 72 hours.
Tutorial
The single most important AI-search test you can run on your own business. Five minutes. No tools. No subscription. The result tells you whether AI is...
Atlas: AI Citation
Tutorial
llms.txt is the 2024 standard signaling site structure to AI engines. It is a single text file at your domain root. Most websites can deploy it in 30 ...
Atlas: llms.txt
Tutorial
The Google Business Profile is the local-pack signal that decides which businesses appear in Maps. A 10-minute audit surfaces the structural gaps befo...
Atlas: Google Business Profile
Tutorial
Five questions every commercial page must answer yes to or the page is not built for a real operator. The gate runs in 10 minutes and surfaces 80% of ...
Atlas: Buyer-Thinking Gate
Why the tutorials are written to fully resolve the problem
A DIY tutorial that genuinely solves the surface problem builds expert-level trust at zero hours of buyer-author interaction. Buyers who run a tutorial and watch it work return when the harder version of the problem breaks at a 4-6x rate over cold-prospect lists.
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