Stan Consulting · DIY tutorials
Step-by-step tutorials sourced from the Marketing Atlas. Free. Run the test yourself. If you cannot resolve it on your own, the Second Opinion (scoped after intake) reads the structural pattern in 72 hours.
High-value diagnostics
These are the three diagnostic assets a buyer should see before opening the tutorial archive.
Buyer symptom: paid traffic gets clicks, but sales or qualified leads do not follow.
Spend keeps rising while the business may be fixing campaigns before the page, offer, tracking, or follow-up path is diagnosed.
Diagnose paid traffic leaks →Buyer symptom: Shopify sessions, product views, or carts exist, but purchases stay weak.
The store can keep buying traffic while product pages, trust, cart, checkout, or traffic quality are the real constraint.
Diagnose Shopify sales leaks →Buyer symptom: visitors arrive, but calls, quote requests, booked appointments, or forms do not follow.
More traffic can magnify a broken first screen, weak proof, buried CTA, hard form, or follow-up gap.
Diagnose website lead leaks →Tutorial
Build no-code AI marketing agents and AI-generated UGC ad tests with prompts, tool roles, approval gates, and disclosure checks.
Atlas: Marketing System Control
Tutorial
A practical stop, repair, or scale audit for operators doing a lot of marketing but not seeing enough commercial movement.
Atlas: Effort-Return Fit
Tutorial
The sequence that carries ad promise, buyer problem, proof, offer, objections, and CTA into one page story.
Atlas: Story Message Market Fit
Diagnostic
A print-first check for fake urgency, buyer problem recognition, page message, proof, AI answers, Shopify product story, and CTA order.
Atlas: Message Coherence Diagnostic
Tutorial
The single most important AI-search test you can run on your own business. Five minutes. No tools. No subscription. The result tells you whether AI is...
Atlas: AI Citation
Tutorial
llms.txt is the 2024 standard signaling site structure to AI engines. It is a single text file at your domain root. Most websites can deploy it in 30 ...
Atlas: llms.txt
Tutorial
The Google Business Profile is the local-pack signal that decides which businesses appear in Maps. A 10-minute audit surfaces the structural gaps befo...
Atlas: Google Business Profile
Tutorial
Five questions every commercial page must answer yes to or the page is not built for a real operator. The gate runs in 10 minutes and surfaces 80% of ...
Atlas: Buyer-Thinking Gate
Why the tutorials are written to fully resolve the problem
A DIY tutorial that genuinely solves the surface problem builds expert-level trust at zero hours of buyer-author interaction. Buyers who run a tutorial and watch it work return when the harder version of the problem breaks at a 4-6x rate over cold-prospect lists.
Open the Atlas concept →