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Use the email associated with your Google Business Profile. If you cannot sign in, the GBP may have been claimed by someone else or the verification expired. Reclaim before proceeding.
Learn · DIY guide
The Google Business Profile is the local-pack signal that decides which businesses appear in Maps. A 10-minute audit surfaces the structural gaps before they cost you ranking. Run this once a quarter.
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Why this guide matters: Local traffic, directory leads, calls, or quote requests are not becoming booked jobs. Lead costs rise while bad-fit inquiries, weak follow-up, or trust gaps block booked work. Use the guide to check the pattern before buying another local lead source.
Use the email associated with your Google Business Profile. If you cannot sign in, the GBP may have been claimed by someone else or the verification expired. Reclaim before proceeding.
Is it the exact phrase buyers would type? Generic categories ("Plumber") lose to specific ones ("Emergency Plumber"). The primary category drives ranking on its associated queries.
Google shows a completeness indicator in the dashboard. Fill every relevant field: services, attributes, hours, photos, and products. Treat completeness as profile hygiene, not a guaranteed ranking lift.
When was your last GBP post? Weekly cadence is the floor for ranking signal. If your last post was 3+ months ago, start posting immediately. Service highlights, job photos, seasonal announcements all work.
Review the timing and distribution of recent reviews alongside total count. If activity has stalled, rebuild a compliant review-request process and monitor the result.
The dashboard shows pending suggested edits from users. Some are legitimate corrections; some are competitor sabotage. Review each one. Reject any that change your business name suffix, primary category, or hours without your approval.
If your GBP dropped overnight or you cannot identify which signal is the gap, the Conversion Marketing Plan (Scoped after intake) runs the structural review in 72 hours.
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