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Open ChatGPT in any browser.
Free account is enough. Logged-in or not works the same for this test. You are testing how ChatGPT responds to a real buyer query in your category.
Learn · DIY guide
The single most important AI-search test you can run on your own business. Five minutes. No tools. No subscription. The result tells you whether AI is naming your business when buyers ask.
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Why this guide matters: AI search, answer engines, or citation surfaces do not understand or recommend the business cleanly. Qualified buyers may compare options without seeing enough trust, proof, or entity clarity. Use the guide to check the pattern before publishing more AI-search content.
Free account is enough. Logged-in or not works the same for this test. You are testing how ChatGPT responds to a real buyer query in your category.
Use the phrasing a real buyer would type at 11pm. Not your marketing category language. Examples: "best plumber in [your city] for emergency leak." "dental practice accepting new patients in [your city] with sedation." "AI marketing consultant for B2B SaaS at $5M ARR."
Record the complete answer, any named businesses, cited URLs, links, and the test conditions. Do not assume a fixed number of names or a stable order.
Single outputs can vary. Define the systems, questions, date, location, and signed-in state, then keep the protocol stable enough to compare later observations.
Are they named more often than you? In the same queries or different queries? Treat the comparison as an observation, not proof of demand, ranking, or lost revenue.
If the business appears less often than relevant peers in the defined question set, record the dated outputs, cited URLs, links, and test conditions. Investigate public facts, page evidence, crawl access, and buyer outcomes before scoping any change; no installation guarantees a mention.
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