Agency Management
Most clients with an underperforming agency know something is off months before they can name it. The reports look professional, the calls are cordial, the numbers look fine at a glance, and still revenue is not moving.
These guides exist to help operators name what they are seeing, ask the right questions, and decide what to do before the next contract term starts.
Quick answer
This pillar covers how to evaluate a marketing agency on your own: what the monthly report should contain, what account access you should have, who is actually running the work day to day, and how to have the performance conversation without destroying the relationship. It is written for business owners who have an agency and are not sure if renewing is the right call. If you need the framework applied to your specific situation, the Conversion Second Opinion reads the account directly in 72 hours.
The collection
Published
How to tell if your marketing agency is underperforming (before the contract renews)
The specific signs of underperformance, what to ask, what to measure, and the eight questions to run before signing another contract.
Read guide →Coming soon
Renewal negotiation
How to read a renewal MSA, what to push back on, and how to use the final month of the current term to get what the first term never delivered.
Coming soon
Performance reporting standards
What a monthly report should contain, which metrics hide performance, and how to ask for revenue-tied reporting without starting a fight.
Coming soon
How to transition agencies
The handover sequence, the asset list, the access checklist, and the traps that leave clients with a half-built account and no one running it.
When a guide is not enough
A guide describes the pattern. Your situation has a specific shape. An agency that reports clicks without revenue, bills against a retainer whose scope has drifted four times since signing, keeps the Google Ads account under its own MCC, and runs the work through a junior account manager you were never introduced to is not an abstract case. It is a particular combination of structural problems that has to be addressed in a particular order, usually in a particular window of time before the renewal clause triggers.
If you need someone to read the account and the relationship directly and tell you what to ask, what to fix, and whether to renew, the Conversion Second Opinion delivers a written diagnosis in 72 hours. The review includes account access audit, reporting gap analysis, structural findings on the paid advertising work, and a prioritized list of the conversations to have before the next term starts. $999. No retainer.
Related pillars
The engagement format
$999. 72-hour delivery. Written findings. No retainer.
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