Useful before buying
Use the score before changing ads, pages, product pages, forms, calls, checkout, or follow-up.
Decision scorecard | Updated July 5, 2026
Google Ads budget readiness scorecard
Score whether the offer, page, tracking, qualification, and follow-up can support more search spend.
01Score the current buyer path.
02Name the weak layer.
03choose the next build.
Search intent
The search terms and campaign structure match the buyer action wanted.
Page match
The landing page keeps the same promise the ad made.
Action
The call, form, cart, quote request, booking, or consult path is obvious.
Tracking
The next action can be measured without guessing.
Follow-up
The business knows what happens after the form, call, order, or lead.
How to use the score
Use the result to choose the next build, not to collect a vanity grade.
| Score | Meaning | Next step |
|---|---|---|
| 80-100 | The buyer path can usually be improved or scaled with tighter measurement. | Google Ads management |
| 50-79 | The buyer path has one or two weak layers that should be fixed before more budget. | Google Ads landing page readiness checklist |
| 0-49 | The buyer path needs clearer proof, action, tracking, or follow-up before scale. | Start request |
Source: this is an 0-100 scorecard scale used by this page. The questions are informed by the source links below.
Useful for teams
It gives a shared language for the weak layer instead of another broad opinion.
Useful for Stan Consulting
It guides the buyer to the service that can change the next measurable action.
Next steps