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Shopify work · Source records

Shopify PMax work.
The recorded orders.

Original redacted Shopify notifications for orders 1341 to 1345.Original redacted Shopify notifications for orders 1345 to 1350.
Original Shopify records. Ten distinct orders. Open the record for the ledger and source limits.

This engagement connected product-feed work, campaign structure, product pages and measurement. Two redacted Shopify notification records show ten distinct orders totaling $3,728 across 17 items.

Inspect the screenshotsWhat would you check in my store?

By Stan Consulting · Updated September 12, 2026

The order record.

Redacted Shopify notifications for orders #1341 to #1345; amounts and item counts are transcribed below.
Orders #1341 to #1345. Select the source image to inspect it.
Redacted Shopify notifications for orders #1345 to #1350; amounts and item counts are transcribed below.
Orders #1345 to #1350. Open this second record at its original size.
Ten distinct displayed orders. Order #1345 appears in both screenshots and is counted once.
OrderAmount shownItems
#1341$1,2003
#1342$2501
#1343$3503
#1344$2501
#1345$8502
#1346$751
#1347$751
#1348$3602
#1349$1201
#1350$1982
Total$3,72817

Source: client-supplied Shopify notification screenshots, identity redacted. The crops show relative notification times; they do not expose an absolute reporting window. The July 25 filenames and September page update do not establish the dates of the orders. These amounts do not establish profit, refunds, fulfillment or advertising attribution.

Four documented areas of work.

Product feed

The engagement record describes work on GTIN gaps, truncated titles, product attributes and Merchant Center issues before increasing spend.

Campaign structure

The campaign and asset-group structure was organized around product economics.

Audience inputs

Customer and cart-abandoner data were used as audience inputs in the documented engagement.

Brand controls

The engagement separated the question of brand demand from non-brand acquisition so campaign reporting could be reviewed with that distinction.

These are documented work areas. The notification screenshots substantiate the order ledger, not a campaign uplift percentage. Campaign performance needs its own dated account records.

What to check before raising your budget.

  1. Reconcile the period. Compare campaign and store records for the same dates, allowing for conversion delay.
  2. Match orders and attribution. Check how the campaign received credit and whether the attributed orders match the store’s records.
  3. Check the economics. Include product costs, fees, returns and fulfillment before treating gross order amounts as profit.
  4. Name the next repair. Distinguish traffic quality, feed issues, product-page information, checkout failures and measurement gaps.

Choose the next step.

Find the cause first.

The $999 written review checks the agreed website, store or PPC problem and gives your team evidence, priorities and recommended fixes. See the paid audit and sample.