Compare your options
Roofing lead companies vs Google Ads.
You are choosing how demand reaches your roofing company. The decision depends on lead terms, your ability to respond and the control you need over the offer.
A roofing lead provider
A provider supplies inquiries under its contract. Check whether they are shared or exclusive, how consent and contact work, service-area rules and credit terms. Providers differ; do not assume a universal price or quality level.
Your own Google Ads campaign
Ads promote your business and send people to your chosen page or contact method. You fund the clicks and need campaign management, a useful page and an office that handles requests. Paying for clicks does not guarantee qualified roofing jobs.
Ask the provider before buying
What exactly counts as a lead? How many companies can receive it? How old is it? Which roof jobs and areas are covered? Who owns the contact record, and what happens if the inquiry does not match the contract? Get those answers in writing.
Ask the advertising provider before signing
Who owns the ad account, website and landing page? What is media spend versus management cost? Are repairs and replacements separated? How will inspections and accepted proposals inform decisions? Account access is not the same as a promise of performance.
Compare the same outcome
Use completed work from comparable inquiry periods and job types. Include lead charges or ad spend, management and page costs. Keep unclosed proposals open in the report instead of counting them as losses or wins prematurely.
When either option can disappoint
Buying more demand cannot create estimator capacity or a clear quote process. Shared inquiries may make response speed especially relevant, but a prompt answer still does not guarantee selection. Your scope, price and customer fit matter.
What Stan Consulting offers
Stan Consulting can manage your advertising, pages and agreed follow-up. We do not resell roofing job lists. If your existing provider supplies profitable work, keep that evidence in the decision rather than changing channels just because another option sounds more controllable.
Your team assesses the roof, prepares the quote and agrees the work. Stan Consulting handles the agreed marketing and follow-up; advertising does not guarantee contracts.
See the work
See which decisions the inquiry record supports.
Roof replacements: page wording, useful questions and a record that keeps open inquiries separate from completed work.
Includes editable downloads. The sample inquiries are fictional.
How Stan Consulting builds and checks the workWork with Stan Consulting
Tell us which jobs you want.
Your trade, service area and the work you want more of are enough to start. We confirm the fit, scope and price before work begins.
Stan Consulting services are paid. Advertising spend is separate.