Compare your options
Tree service lead companies vs Google Ads.
The useful question is which source produces work your crew can serve profitably. A cheap request outside your radius may be more expensive than it looks.
A tree service lead provider
You buy inquiries under a provider’s rules. Ask about shared contacts, age, geography, job categories, contact permission and credits. Provider terms vary.
Your own Google Ads campaign
You advertise your company, choose the offer and send visitors to your page. You fund clicks and need campaign management, a clear estimate process and response capacity.
Check the work, not just the postcode
Does the source distinguish removal, pruning, stumps and storm work? Can you control the area without accepting jobs your equipment or crew cannot handle? Ask how the provider defines a qualifying inquiry.
Make response capacity part of the decision
If you are working on site, decide who handles new calls. A time-sensitive or shared inquiry can be difficult to use without a response owner. Your own ads also need the phone and form requests handled.
Compare full costs over the same period
Include provider charges or media spend, management, page work and relevant travel economics. Use completed jobs from the same inquiry group. Keep open estimates separate. Neither channel should be credited with every job that arrives afterward.
Check what you retain if you stop
For a provider, understand access to inquiry records and the contact terms. For advertising, clarify account ownership, page ownership and access. Do not rely on a verbal “it is all yours” without a written scope.
Where Stan Consulting fits
Stan Consulting builds and manages marketing for your tree business, including agreed pages, advertising and follow-up. We do not sell tree job lists. If current sources are producing suitable work, improve the weakest step rather than replacing everything.
Stan Consulting can improve inquiry capture and follow-up. Your business remains responsible for tree assessment, safe working methods, emergency handling and scheduling.
See the work
See which decisions the inquiry record supports.
Planned tree removal: page wording, useful questions and a record that keeps open inquiries separate from completed work.
Includes editable downloads. The sample inquiries are fictional.
How Stan Consulting builds and checks the workWork with Stan Consulting
Tell us which jobs you want.
Your trade, service area and the work you want more of are enough to start. We confirm the fit, scope and price before work begins.
Stan Consulting services are paid. Advertising spend is separate.