Stan Consulting · Problem
When ads convert at the platform level but the landing page is not producing sales, the failure is almost always one of four structural issues. Message-match break between ad promise and page headline. Trust-gap at the offer above the fold. Page weight slowing interaction. Or a form that asks for too much too early.
Quick answer
A landing page that is not converting has one or more structural failures: hero that describes the business instead of the buyer problem, value proposition using category words instead of specific outcomes, weak trust signals, or ad-to-page message mismatch. Stan Consulting diagnoses the specific failure in 72 hours via the $999 Conversion Second Opinion.
Structural Causes
Ad promises A, page opens with B. Every percentage point of mismatch cuts the conversion rate measurably. The H1 and the ad headline need to converge.
No proof, no named practitioner, no date, no address, no specific number. The offer reads as generic. The visitor leaves to verify elsewhere.
Lighthouse Performance below 70 on mobile. Images un-optimized. Scripts blocking render. The visitor who hits a slow page does not recover from the delay.
Ten fields when three would do. Phone required when email was sufficient. Company size required before anything has been offered. Each unnecessary field cuts completion by a measurable fraction.
When a diagnostic is warranted
Days the symptom has persisted
If the commercial problem has outlasted a month of in-house investigation, it is structural, not tactical.
Turnaround on the report
Written diagnostic and prioritized fix list delivered within seventy-two hours of granted account access.
Engagement fee, one time
If the weekly cost of the problem exceeds $999, the diagnostic is underpriced against the loss it prevents.
The first fix on the prioritized list is the one with the highest commercial impact at the lowest implementation cost. That is the structural judgment the engagement is paying for.
Common Questions
Platform click-through rate is healthy, platform conversion rate is near zero. That combination is the landing page. Compare with a calibrated page and the difference is structural.
Redesign is rarely the answer. The structural fixes are usually under six changes. The diagnostic identifies which six.
A/B framework allows the fix list to be tested inside a week against the existing page, not against a hypothetical redesign.
The Engagement Format
$999 · 72-hour written diagnostic · No retainer structure · fee is final on submission before work commences
Get the $999 Diagnostic