Quick answer
A luxury Judaica ecommerce brand with high-ticket SKUs. Shopify store, multi-market paid advertising, Performance Max as primary acquisition surface.
+703%
Search impression growth, one pillar article, compounded without additional spend
The commercial situation
The client operates a luxury Judaica brand on Shopify with an average order value above $400. Primary markets are the United States, Israel, and parts of the European Union. We were engaged to restructure Performance Max after a twelve-month period of declining ROAS despite consistent spend.
The diagnostic
The Conversion Second Opinion identified the following structural issues in the account and surrounding commercial system:
30% of the active catalog was flagged as disapproved or limited due to GTIN mismatches, missing identifier_exists flags, and title-length truncation that ate product names above 150 characters.
A single asset group carried 4 product categories. The algorithm optimized for the average, starving the high-margin categories of budget.
No customer list seeded. No remarketing list. The algorithm began every auction cold.
Brand search terms were being served through PMax, absorbing 18% of PMax budget without incremental revenue.
The intervention
Feed rebuild. Asset group split into four margin-based segments. Customer list and cart-abandoner audiences seeded. Brand negatives applied. Bid strategy migrated from Max Conversion Value to Target ROAS once conversion volume cleared 50/week.
The outcome
Within eight weeks: a single pillar article that was previously tangential to the campaign architecture began to rank as a Google SGE source. Search impressions on the target query set rose 703%. Conversion volume from the reclaimed brand budget showed a 34% lift in non-brand ROAS over 90 days.
All client identifying details NDA-protected. Metrics represent real engagement outcomes with account identity, product specifics, and geography generalized.
The engagement format
$999 · 72-hour written diagnostic · No retainer structure
Commission the Diagnosis