Find the cause first.
The $999 written review checks the agreed website, store or PPC problem and gives your team evidence, priorities and recommended fixes. See the paid audit and sample.
Google Ads diagnosis
Google Ads spend.
Where is it going?
Your existing campaignsIndependent findings
Spend without enough qualified sales can come from irrelevant traffic, misleading conversion signals, a weak landing path or a sales handoff. Reconcile the records before assigning the cause.
Follow the evidence to the repair.
Save four matching records.
Use the same date range for search terms and targeting, campaign spend, conversion definitions and results, and CRM or order outcomes. Record conversion delay and any missing data.
Inspect the intent that consumed spend.
Review available search terms, locations, devices and relevant network settings. Distinguish genuinely unsuitable traffic from research queries that need a different next step.
Check what the account calls a conversion.
Identify the actions used for bidding. A call click, form submission and qualified customer are different outcomes. Check duplicate events and compare platform totals with receiving records.
Follow the advertisement to the result.
Open the matching landing page on the relevant device. Confirm offer and message match, actual form or checkout completion, and the handoff to a response.
Separate brand demand and economics.
Where relevant, distinguish brand from non-brand traffic. Assess qualified acquisition cost and contribution after costs and returns. Avoid judging the whole account from a blended ROAS.
Quantify only supported waste.
Label confirmed unsuitable spend separately from uncertain or low-volume segments. State the data window and limits. Do not apply an industry waste percentage to the account.
Inspect relevant work.
The Shopify PMax work file describes feed, structure, audience-input and brand-control work. Inspect the documented work and its order records. Its Shopify screenshots do not establish advertising attribution or an ad-waste percentage. For service businesses, explore the click-to-call example and match calls to actual qualified inquiries.
Turn the finding into an action.
Write down the affected page or setting, the observation, the recommended change, the implementation owner and the way to verify it. Keep uncertain explanations separate from observed failures.
See an illustrative finding and download the action-list example. The paid review uses this evidence-to-fix approach for the agreed business problem.
Questions before changing anything.
Should I pause everything?
That depends on the evidence and business risk. A confirmed broken destination may need immediate action; a low-volume segment may need more context. Review affected spend and active settings before changing campaigns.
Can an audit prove the agency is at fault?
The review can identify observed settings, missing checks and documented failures. Responsibility requires the agreed scope and access history; a poor result alone does not establish blame.
Is a low ROAS enough to identify waste?
No. Check attribution, brand demand, conversion delay, margins and returns. Qualified leads also need CRM and sales-cycle context.
Choose the next step.
Already know the repair?
Ask for implementation scope. Buying a review is optional. Explore paid advertising implementation.