Paid advertising · Plumbing
Google Ads for plumbers.
Put your advertising behind the plumbing jobs you want to take. We build and manage campaigns with a matching page and a clear way for the office to handle the inquiry.
Choose the work before the keywords
Start with capacity: urgent repairs, drains, water heaters or commercial work. Each needs its own promise and booking process. A campaign for replacements should not be judged by the number of cheap repair calls it produces.
What we build and manage
The agreed scope can include account setup or restructuring, search terms and exclusions, service-area settings, ad copy, landing pages and conversion tracking. We connect campaign reporting to the office’s booked-job record where the available tools allow it. Ongoing work includes checking search terms, spend and the type of inquiries coming through.
What your office needs to do
Choose who answers during advertised hours, how missed calls are returned and what counts as a booked service call. Mark wrong-area calls and work you do not offer. Without those notes, a phone conversion only tells us that someone called.
Before the campaign goes live
We agree the service area, job focus, account access, media budget, management scope and landing-page work. Your business approves the offer and availability. Ad spend is separate from Stan Consulting’s service fee; both should be visible before work begins.
When ads should wait
If calls already arrive but the office cannot respond or dispatch, address that first. If you cannot name the work and area to advertise, start by defining the offer. Paying for more of the same inquiries may not fix the booking problem.
Stan Consulting handles marketing and inquiry follow-up within the agreed scope. Your team confirms availability, technical advice, pricing and dispatch.
See the work
See what we would build.
Water heater replacements: page wording, useful questions and a record that keeps open inquiries separate from completed work.
Includes editable downloads. The sample inquiries are fictional.
How Stan Consulting builds and checks the workYour advertising project
What work do you want more of?
Tell us the area you serve and the jobs you want to book. We confirm the scope and price before work starts.