How to read plumbing Google Ads leads.

Use one row per original inquiry

Record date, source, requested work, service area, answered or missed, next action and outcome. Give each inquiry a reference so repeat calls do not become several new leads. Keep customer details in your approved business tools, not a shared public worksheet.

Decide whether the inquiry was serviceable

Use reasons your office can apply consistently: outside the area, work not offered, unreachable, duplicate, or a request you could serve. Do not label a caller “bad” simply because they asked about price.

Count the steps separately

Count serviceable inquiries, booked visits and completed paid jobs. Booked visits divided by serviceable inquiries describes booking performance; completed jobs divided by all original inquiries describes a different rate. Label the denominator.

Look at the job mix

Drain clearing, urgent repairs and water heater replacements can have different costs and margins. Review them separately before deciding which campaign deserves more budget. An average across all services may push money toward the easiest calls instead of the work you want.

Make one decision the notes can support

Many wrong-area inquiries suggest checking targeting and page coverage. Serviceable calls with no response suggest an office handoff problem. Booked visits that do not become work require a look at attendance, diagnosis, pricing and customer fit. Do not blame a channel for every loss.

A record your office can use.

Copy these headings into your existing job or inquiry record.

• Inquiry reference
• Requested plumbing job
• In service area?
• Answered / returned
• Visit booked?
• Job completed?
• Reason / next action