Stan Consulting · Industry
Revenue without margin is not growth - it is a subsidised customer acquisition problem. Stan Consulting structures paid advertising for product brands around the cost per acquisition that actually makes the unit economics work.
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Stan Consulting works with product brands on commercial strategy, channel mix, and acquisition architecture. Google Ads, Meta, Shopify Performance Max, and full conversion infrastructure. The $999 Conversion Second Opinion is the diagnostic-led entry. Higher-tier engagements scope on the intake call. Stan Consulting works with clients across the United States and internationally, including active engagements in New York, Texas, Los Angeles, Germany, and Israel. The office is in Roseville, California.
20+
Years in Paid Media
Google Shopping + Meta + PMax
All Three Channels
DTC Focus
Physical Goods Brands
$999
Diagnostic - 72-Hour Delivery
Root causes
These four structural problems appear across the majority of product brand accounts. Every audit starts here before any campaign recommendation is made.
Platform ROAS is 4x. Gross margin after COGS, fulfilment, and ad spend is negative. Revenue is growing. Profitability is not.
Disapproved products and missing attributes are reducing Shopping and PMax impression share. Revenue opportunity is being blocked by feed quality issues.
Traffic arrives with purchase intent. The product page does not answer the buyer's remaining questions about fit, quality, or risk. They leave to search for reviews.
A visually driven product spending all budget on Search. A replenishment product spending all budget on Meta prospecting. The channel choice does not match how buyers find and decide on this product.
Structural failures
These are the structural problems Stan Consulting identifies in almost every product brand account audit. Most trace back to a single root cause that compounds across every channel.
Competitors bidding on your brand terms are capturing customers who searched for you by name. Brand campaigns prevent this and are the highest-ROI campaign in most accounts.
All products in one PMax campaign with one asset group. The algorithm cannot differentiate between product categories with different margins and different conversion rates.
Google Shopping titles are pulled from the Shopify product name as written for the product page, not for Shopping search relevance. Buyers search in ways the title does not match.
High-margin and low-margin products share budget in the same campaigns. Budget flows toward volume, not toward products where the CPA economics work.
The same video ad runs for 90+ days. Frequency rises. CPM increases. The creative fatigue is visible in the data but creative production has not kept pace with spend scale.
Customers who purchased once are not retargeted for replenishment or complementary products. The highest-converting audience in the account is being left unused.
What we review
Every product brand engagement starts with a structured diagnostic across these six areas. No campaign changes are made until the audit findings are delivered.
01
Actual cost per acquisition calculated against gross margin per product category. Channel viability by margin tier determined before any budget recommendation is made.
02
Google Merchant Center feed reviewed for disapprovals, title optimisation, missing GTINs, and attribute completeness. Feed errors are the most common suppressor of Shopping and PMax reach.
03
High-margin, mid-margin, and low-margin products reviewed for separate campaign or asset group treatment. Budget allocation by tier assessed against current CPA data.
04
Cold prospecting, warm audience, retargeting, and customer lookalike layers reviewed for separation and creative differentiation. Frequency, CPM trends, and creative age assessed.
05
Trust signals, image quality and sequence, review presentation, mobile layout, and CTA placement reviewed against purchase hesitation points specific to the product category.
06
Customer email list upload to Meta, brand search campaigns for repeat buyers, and cross-sell campaign structure reviewed. Retention layer assessed against acquisition spend ratio.
Where budgets are lost
The same agency failures repeat across product brand accounts. These are predictable patterns that follow when margin is not tracked alongside revenue from day one.
ROAS targets are met. Revenue grows. The agency declares success. Gross margin after ad spend is not calculated. The business is growing into a margin problem.
The same three video ads run for six months. Frequency hits 8. CPM doubles. The agency optimises bids. The problem is creative, not bids.
Campaigns are built and launched. The product feed that powers them is never audited for title quality, attribute completeness, or disapprovals. The account underperforms and the agency blames competition.
The agency manages acquisition campaigns. Nobody builds a retention campaign for existing customers. The brand's most convertible audience is not being reached.
Scope clarity
Common questions
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Beyond the Campaign
Product brand marketing problems compound at scale. A margin problem at $500K in revenue becomes a structural crisis at $2M. Channel mix, bid strategy, feed architecture, and contribution margin tracking are all upstream of the ROAS number everyone is watching.
Stan Consulting works at the commercial strategy layer for product brands. Google Ads, Meta, Shopify PMax, and the full acquisition architecture. Diagnostic entry or ongoing consulting depending on what the business needs.
Not sure what is broken
Start with the $999 Conversion Second Opinion. Structural diagnosis in 72 hours.
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The $5,000 Revenue Sprint. Diagnose, build, and fix in one defined engagement.
Need ongoing strategy
Monthly consulting from $1,500. Four engagement levels. Scoped to what applies.
$999 one-time - 72-hour delivery - No retainer - 24-hour fixed scope
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