Stan Consulting provides the strategy layer that AI tools, junior teams, and production agencies cannot. Channel selection, funnel design, budget allocation, and competitive positioning - grounded in 20+ years of running accounts across US, European, and Asian markets.
Quick answer
Stan Consulting delivers marketing strategy consulting in a review-first sequence. Current channel mix, attribution, messaging, and budget allocation are audited before any scale recommendation. Strategy flows from the findings, not the other way around. Every project starts with a $999 Conversion Second Opinion delivered in 72 hours.
Bad tactics are usually a symptom. The root cause is almost always a strategy problem - either absent, wrong, or never documented.
Budget is distributed across platforms based on what competitors appear to be doing or what the last agency recommended. No analysis of which channel your offer, margin, and audience actually require.
Underperformance triggers a pivot. New agency. New platform. New approach. The underlying system never gets built because tactics keep changing before data can accumulate.
A high-consideration offer pushed on a platform built for impulse. A low-awareness product launched with purchase-intent targeting. Offer and channel are mismatched at the foundation.
Traffic arrives at a page that does not know what stage of awareness the visitor is at. Cold audiences and warm audiences see the same message. Neither converts at the rate they should.
Monthly ad spend is set by what feels affordable, not by what the CPA target and conversion rate require. There is no way to know whether the budget is too low for the platform to optimize or too high for the current conversion rate to justify.
The current strategy was written by whoever was hired last. No independent review has tested its assumptions. Problems are treated as execution failures when they are strategy failures.
The output is a documented, executable system. Not a presentation. Not a general framework.
Your category, competitors, and positioning reviewed against your offer and margin. Identifies where the competitive gap exists that your marketing can exploit.
Which platforms to run, which to ignore, and why - written with enough specificity to hold any future execution accountable.
Cold, warm, and retargeting layers designed for your offer. Defines what each stage needs to communicate and what action it needs to produce.
Your offer reviewed for clarity, differentiation, and fit with the channels selected. Positioning adjusted where it creates friction in the conversion path.
Monthly spend allocated by channel and funnel stage based on your CPA target, current conversion rate, and revenue goal. Not based on gut or platform recommendations.
Prioritized action plan: what to build first, what to test, what to scale. Sequenced to produce the fastest learning and the lowest wasted spend.
Existing marketing, ad accounts, site analytics, and competitive landscape reviewed. The diagnostic identifies what is structurally wrong before any strategy is written.
Channel selection, funnel architecture, offer positioning, and budget framework documented. Reviewed with you before finalization. Every recommendation explained.
Complete strategy delivered with 90-day build sequence. Optional: ongoing advisory or transition to campaign management to execute the strategy directly.
If you have budget to spend but no documented channel strategy, starting with strategy consulting prevents the most common and most expensive mistake: spending on the wrong platform with the wrong offer structure.
If you have been running ads for 6+ months without consistent profitable returns and every underperforming month triggers a new tactic, the problem is likely strategic - not executional.
A documented strategy gives you a brief specific enough to hold any agency accountable. Without it, you hire for activity and get activity.
$999 one-time - 72-hour delivery - No retainer - 24-hour fixed scope
Get Your Second Opinion