Stan Consulting · Service
Most ad accounts are built by the person running them, not designed by someone who knows what the campaign needs to do at each stage. Stan Consulting manages paid advertising across Google, Meta, and Shopify with architecture that matches the offer, the audience, and the revenue target.
Quick answer
Stan Consulting manages paid advertising across Google Ads, Meta Ads, TikTok, and Pinterest as an integrated system. Every account is diagnosed before scaling - campaign structure, bid strategy, conversion tracking, and landing page fit are audited as one. Engagements begin with a $999 Conversion Second Opinion delivered in 72 hours with a prioritized fix list.
20+
Years Paid Ads Experience
Google + Meta + Shopify
Platforms Managed
$999
Diagnostic Entry Point
72 Hours
Second Opinion Delivery
Why accounts fail
The channel is rarely the problem. The structure underneath it almost always is.
Campaigns built by following the platform's recommendations instead of your offer's requirements. The result is broad targeting, inflated impressions, and cost per acquisition that makes the channel unprofitable.
Cold prospecting and retargeting run in the same campaign with the same creative and the same bid. Neither works well because they need completely different approaches.
Spend is distributed between platforms and campaigns without a framework. High-performing segments are under-funded. Failing campaigns run until the monthly budget is gone.
Campaigns are optimized for platform metrics - clicks, video views, engagement - instead of the business metric that matters: cost per acquired customer.
When ROAS drops, the campaign gets blamed and restructured. When the real problem is the landing page, the restructure does not help. The cycle repeats.
Junior account managers running senior-budget accounts. Optimization done by automated platform rules nobody reviewed. No senior-level decision-making on strategy.
What we manage
Platform selection is determined by offer type, margin, and audience - not by what is trending.
Search, Shopping, and Performance Max campaigns for businesses where purchase intent is high and cost per click can be justified by margin. Three-layer campaign architecture: brand, category, and non-brand.
View Google Ads ManagementFacebook and Instagram for ecommerce, product brands, and service businesses where creative-led prospecting and retargeting outperform search intent. Structured cold/warm/retargeting layers with creative rotation.
View Meta Ads ManagementPerformance Max campaigns built for Shopify stores with correctly structured product feeds, audience signals, and asset groups. Managed alongside brand search to prevent PMax from cannibalizing existing revenue.
View Shopify PPCThe process
01
Every new account begins with a structured audit of existing campaign architecture, audience setup, conversion tracking, and landing page match. Changes are not made until the diagnosis is complete.
02
Campaigns are built or restructured based on the audit findings. Cold, warm, and retargeting layers are separated. Bidding strategy is aligned to revenue targets, not platform defaults.
03
Monthly optimization based on conversion data. Every change is documented and explained. Reports show revenue attribution - not just platform metrics.
What to expect
Common questions
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$999 one-time · 72-hour written diagnostic · no retainer
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