Representative Engagement
A new Shopify ecommerce brand building the store before connecting a live domain. Marketing system built during the development phase: product feed, Merchant Center, campaign architecture, and tracking stack configured before any traffic ran.
REVENUE BEFORE LAUNCH
First sales recorded before the domain was connected to the live store.
The commercial situation
New Shopify ecommerce brand in pre-launch phase. No prior sales history. Most ecommerce stores launch with a marketing system retrofitted after the fact: campaign structure, feed quality, and tracking configured after the store is live, meaning the first weeks of traffic run on a system that is not ready to convert.
The diagnostic
The Conversion Second Opinion identified the following structural issues in the commercial system:
Product feed built and approved in Google Merchant Center before launch. Disapprovals, missing GTINs, and category errors caught and resolved before any ad impressions.
Shopping, branded search, and Performance Max configured with asset groups and audience signals before traffic ran. Campaigns paused, ready to activate on launch day.
Google Analytics 4 configured with purchase event and revenue attribution. Conversion tracking verified end-to-end in a staging environment before any live traffic.
The intervention
Marketing system built in parallel with the store during development, so launch day was a system already configured, tested, and ready to produce revenue. The technical work and the commercial work completed in the same window rather than sequentially.
The outcome
First revenue recorded before the domain was connected to the live store. Marketing system producing sales on launch day rather than weeks after. The opportunity cost of a delayed marketing system was removed from the launch.
All client identifying details NDA-protected.
The engagement format
$999 · 72-hour written diagnostic · No retainer structure
Commission the Diagnosis