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Stan Consulting service
Revenue Path Audit for Traffic, Forms, Calls, and Follow-Up
$10M+Paid media. Managed.
200+Shopify stores. Built.
300+Websites. Shipped.
+703%One campaign. Public.
9Case files. Documented.
For businesses where traffic, forms, calls, checkout, CRM, follow-up, and revenue do not tell the same story. SC reads the buying decision end to end and names the break closest to lost money before another team fixes its own layer in isolation.
Founded 2019
Roseville, California
Principal-led scope
buyer decision
A sales path audit should step the buyer to the right revenue decision.
Use this when traffic, pages, forms, calls, follow-up, or revenue reports disagree. Stan Consulting ties buyer language, proof, page hierarchy, and follow-up into one visible path.
Offer clarity
What you can buy here.
Revenue Path Audit is for businesses with traffic, forms, calls, carts, follow-up, or tracking that do not line up with revenue.
The work finds the gap between teams: ad account, page, offer, form, buyer handoff, CRM, checkout, reporting, or follow-up. The point is to fix the break closest to money, not every layer at once.
- Traffic source
- Page path
- Follow-up check
- Fix order
The method behind every engagement
The SC Method™ · how this works
Stan Consulting reads a business situation across five layers. Every engagement starts here. The number anchors. The method extends.
- 01
Site
The page the buyer lands on, hierarchy and trust.
- 02
Account
Paid surface, path mechanics, structure, spend.
- 03
Numbers
Tracking, attribution, the actual revenue trail.
- 04
Offer
What is being sold, the price, the proof.
- 05
Follow-up
What happens after the click, the form, the call.
Step 01Send the URLs and the account access.
Step 02Stan Consulting reads the five layers.
Step 03You get the three things to fix first.
Visual diagnostic
The read follows the buyer from first click to revenue handoff.
Stan Consulting reviews the path like a buyer and an operator would: message, proof, offer, friction, tracking, CRM, and follow-up. The output is a clearer path from visit to qualified next action.
01Message signalWhat the buyer understands in the first screen.
02Proof signalTrust, specificity, and objection handling.
03Next-step signalThe step from inquiry to follow-up and revenue.
Simple process
No maze. Three moves.
Get the diagnostic
Stan Consulting reviews the situation and points the request to the right paid scope: review, repair, consulting, build, or advisory.
Move on the fix
You get the next action, owner decision, and implementation sequence without a vague exploratory call.
Why buyers trust the page
Clear scope before more spend.
The page keeps the offer, price signal, timeline, and next action visible without making the buyer decode an agency menu.
Every step ties back to calls, quote requests, purchases, booked work, or a cleaner owner decision.
Vendor pitches, backlink swaps, casual brainstorms, and unpaid advice requests are not the intended use of this page.
Shows a second-opinion implementation where the fix sequence mattered more than another broad retainer. Read the proof or start with the Conversion Second Opinion.
The decision in front of you
Stan Consulting · retainer agency · in-house hire.
The same revenue work, three different commitments. Read the row that matters to you. The Stan Consulting column is gold-marked.
Dimension
Retainer agency
In-house hire
Stan Consulting
Who does the work
Junior staff or outsourced
One hire, narrow scope
Principal-led, 15+ years
Time to first written read
3 to 6 weeks of onboarding
4 to 6 months to ramp
72 hours to written read
Commitment
6 to 12 month retainer
Salary plus benefits, full-time
Scoped engagement
Accountability
Account manager turnover
Internal performance cycle
Principal-named, NDA-safe
Output
Decks and recommendations
Ramp time, internal politics
Written diagnostic, three named fixes
Cost band
$5k to $15k per month
$10k to $25k per month loaded
Scoped after intake · scoped
Refund or exit
Locked-in contract
Termination cost, severance
Refund policy on the product page
Questions before contact
What buyers usually need to know.
Who should use Revenue Path Audit for Traffic, Forms, Calls, and Follow-Up?
Use it when traffic exists but leads are weak, forms submit but booked work does not move, calls are missed, follow-up is inconsistent, or reporting cannot explain where revenue stopped.
What do we get?
You get traffic source, page path, follow-up check, fix order, plus the next action that should happen first.
How much does it cost?
Scoped is the visible starting point or pricing band for this service. Variable work is priced after the asset, account, timeline, and owner involvement are clear.
How fast can this start?
Written review. Response comes through the intake path after the context is submitted.
Do we need a call first?
Not as the first move. Submit the situation first so the conversation starts with the real page, campaign, store, or decision instead of a blank sales call.
What if we already have an agency or internal team?
That is common. The work can review the current setup, direct the internal team, or define what the outside vendor should fix first.
This service answers these pains
If this sounds like the read, these pages are why.
Diagnostic matrix
What SC checks before the next team starts fixing.
Short answer: sales path breaks usually happen between teams and tools: ads, pages, forms, calls, CRM, checkout, tracking, or follow-up. SC names the break before another isolated fix starts.
| Symptom | Likely cause | What not to change yet | Money risk |
|---|---|---|---|
| Leads exist, booked calls or sales do not | The handoff, qualification, speed-to-lead, or follow-up path may be failing after the form. | Do not rebuild the landing page until follow-up and CRM evidence are checked. | Marketing pays for inquiries that never become commercial conversations. |
| Lead quality looks bad | The offer, source, form, or qualification path may be attracting the wrong buyer. | Do not blame the campaign until the page promise and intake handoff are compared. | The business spends on traffic and then burns team time on wrong-fit leads. |
| Reports disagree on what happened | Tracking, attribution, CRM status, or checkout events may be misaligned. | Do not optimize against one dashboard until the revenue trail is reconciled. | The wrong team gets blamed and the real break keeps operating. |
Start with the buyer problem this service should solve. Read the matching problem.
Independent implementation proof shows the kind of diagnostic evidence a buyer should inspect before the next spend decision. This step is proof-gated: the page should not claim more than the available result file supports. Read the proof.
If the failure crosses more than one layer, move the decision through the written diagnostic before implementation. Start with the Conversion Second Opinion.
Name the break before the next isolated fix.
Send the path from traffic to revenue. SC reads where the handoff breaks and moves the next action through the written diagnostic.
Get diagnostic